95bFM. It's a brand you know and love presumably. It represents something to you, that red lower case b surrounded in a crudely drawn rectangle can evoke memories, emotions, connotations. Truth b told I don't know when it came into use by the station but it's been around long enough that it's recognisable at a glance.
Bombathon is over, thanks for your money. Tonight I'll be talking about brands, what they represent, why they're important and how they have become such a big part of modern music. It could be an essay but in reality it will be 30 second ad libs between songs because I don't know what I'm talking about and I have fantastic music to play. BRAND new music even...
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